Research, Strategic Planning and Implementation

Expertise with Association, Foundation and For-Profit Entities

DISCOVERY

Research

We start by defining the precise questions that need answers.     

We utilize qualitative and quantitative market research to answer critical questions that can't be answered any other way.

We have conducted an extensive series of market research studies including:

Focus groups townhall meetings ,in-depth interviews and leadership discussions.

Online surveys and reporting tools.

Initiatives Conducted

Identify Purpose and Value
Brand Positioning
Competitive Positioning
Customer Satisfaction Surveys
Target Market Segmentation
Program Tracking Studies

ENGAGEMENT

Strategy Development

Business and marketing strategy development is all about formulating the plan that is rooted in your purpose.

We work collaboratively with clients to develop strategies and action plans for growth.

We define market potential and the resources necessary to execute the plans.

We develop strategic options, measurable goals and objectives with action plans that support your market opportunities. 

Strategies and Programs Developed

Defining Business Purpose/Strategies   Vendor Program Management
Retention and Acquisition Programs
Contract Performance Standards
Market Testing

GROWTH

Implementation

Taking your goals and objectives, developing actions is our our expertise.

Whether it's short or long-term assignments, working remotely or on-site, let us help you with the heavy lifting.

We have extensive state and national association and corporate experience.  

And, the ability to support businesses of all sizes, from start-ups to international organizations.

Initiatives Implemented and Growth Results

CE Market Share Grew by 300% 
Product/Services from $6 to $18MM
Member Growth over 50%
Member Retention from 68% to over 85%
Endorsed Partner Revenue of $450M.